This theme uses Twitter Bootstrap, which provides a strong foundation for you to build upon. This also means that there are a ton of integrated features that you can make use of, straight out of the box. You can do this easily by installing the “Easy Bootstrap Shortcode” plugin. You can download the plugin here: http://wordpress.org/plugins/easy-bootstrap-shortcodes/
The plugin will provide additional buttons to to editor within the content area of a page or post, which makes adding the Twitter Bootstrap elements to your page simple and easy. We’ve made an example page of all the shortcodes available here: http://www.redfactory.nl/themes/thecompany/shortcodes/
Alternatively, you can use the included Visual Composer plugin. This also uses Twitter Bootstrap as a foundation, but allows you to set up all your content visually on the front or back end of the site. We highly recommend using this plugin!