So re-opened because there is a bug with this method. From desktop point of view the format looks ok, but when you hit the mobile scene, adding a long second name with price sends the item name below the item price.

How to fix? Example here:

[IMG]http://i43.tinypic.com/j7w85k.png[/IMG]
http://tinypic.com/r/j7w85k/5

As you can see the item name has appeared below the price table. If the name is too long it should at least stay above the item price rather than below